Google Webmaster Tools Reviewed

Google's Web master tool, even though it cant be called the Swiss knife of a web master, it has some pretty cool features. The most important thing about google's tool is that it gives us a reflection of what a search engine see's of our site, thus enabling us to tweak and tune our site for better search engine results. There are third party scripts available in the thousands for tracking users through one's site and so on(even google has one), but the ability to see what Google thinks of your site is a great advantage on the webmasters side.





What all does Google webmaster tools do ?


Basically it shows us what the Google database has seen on OUR site and then what it has seen on OTHER sites about us. Now IT lets us know the number of links cumming into our site and that too with page specific information. The tool can identify errors on your site like missing link etc. It also lets you know you site position on site related terms on Google that too by Google portal location.
You have an option to optimize the site for image search there by ensuring more of your images to come up on Google image search. Over all its a tool that can enable you to become an SEO your self. The amount of specific data that you can obtain using this tool is amazing.
All in all an amazing tool that can give you insider information from a search engine perspective thus giving you a hand in you SEO endeavours.

The only negative about the tool is the fact that it is really slow in updating changes Considering the Mass nature of the tool it is something that actually can be compromised.